Toxic masculinities are preventing men from engaging with environmentally sustainable behaviours. This phenomenon is creating a gendered eco gap, fuelled by the avoidance of behaviours perceived to be green in order to escape emasculation. Inspired by the actions/inactions of our political leaders, ‘Toxic’ visually explores the ways in which these archaic masculinities interact with climate change and consumption. The protagonist is the embodiment of the elite toxic male – the fabricator of doubt, the right wing-neoliberalist, the demographic monetising the next generation’s existence.

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